Social Media and Web 2.0 is changing the way business is done on the Internet. For the people who adapt and begin to implement social media marketing tactics, the Internet is wide-open. If you are thinking about starting a new home business on the Internet, you are at the right place at the right time.
Social media has opened up a whole new world of business opportunities on the Internet. Up until recently, it had been very difficult to enter into competitive niches online. If you wanted to compete in a competitive niche, you would have to get started with pay per click (PPC) and other forms of advertising and wait for about a year or more to get first page rankings for competitive keywords. Now, with social media and social marketing methods and strategies, it is possible to enter into competitive markets and begin competing within a matter of days!
Think about what this means! It is now possible to enter into just about any market on the Internet and begin driving traffic and getting top rankings almost instantly. Of course, you have to understand effective social marketing, but it is not that difficult to learn. We are going to begin talking about some of strategies we are using to dominate the niches we are involved in.
Rank for Buyer Keywords
Now, I want you to understand something. You are not going to want to go after top-level keywords. For example, you are ot going to want to go after the keyword “cameras” and try to compete. This would be a waste of your time. Not only would it be more difficult to accomplish, the keyword camera is not what we would consider a “buyer keyword”.
In other words, people who are ready to purchase a camera are more likely to be searching for a specific type of camera. For example, someone may be searching for
“Canon Powershot S400”. This longer and more specific phrase is what is known as a long-tail keyword phrase. The person searching this long-tail phrase, is more likely to be further along the buying cycle than someone searching for camera.
Fortunately, these “buyer keywords” are not too difficult to rank for using Web 2.0 and social marketing methods. In fact, it is possible to begin ranking for these keywords practically overnight. Are you getting excited yet? In the next section, we are going to get into more of the specifics and how this can translate into home business opportunities.
|
